Areas of Expertise
Product Messaging & Positioning
With over a decade of experience, Janice has effectively conveyed key product messages through sales presentations, case studies, product demos, digital content, and various other marketing touch points.
Her expertise in comprehending product specifications (no matter how technical), competitive information, and specific target characteristics has enabled her to craft impactful messaging and strategic product positioning for everything from consumer facing apps to digital transformation tools. This capability has been leveraged by some of the world’s leading service providers, retailers, and technology firms.
Go-To-Market Planning & Development
With over 15 years of experience in crafting and implementing marketing strategies for new product launches, service plan updates, and global rebranding campaigns, Janice has extensive expertise in developing omni-channel marketing plans. She has a proven track record of delivering successful strategies encompassing detailed marketing tactics, creative briefs, project timelines, necessary marketing resources, and budget projections.
Moreover, Janice incorporates key performance indicators (KPIs) and metrics to accurately gauge the effectiveness and success of each launch.
Comprehensive Marketing Execution
Throughout Janice’s career, she has specialized in transforming initial concepts into polished marketing deliverables. Equipped with extensive knowledge, resources, and capabilities, she excels in developing a wide range of materials—from targeted sales collateral and digital marketing content to omni-channel campaigns and comprehensive product demo experiences.
Her expertise allows her to strategically leverage external resources as needed, ensuring each project is executed successfully, efficiently, and on schedule.
