Project Description: The SyncX branding refresh was designed to streamline how Synchronoss's software products were presented and explain the value that each product category offered. Elements of the refresh were implemented across the digital, social, investor relations, and corporate marketing channels, resulting in an increase of 60% site traffic in 1H 2021 as compared to 1H 2020.

My Role: Led development of content, provided creative direction, and managed web development as the Sr. Director of Corporate & Digital Marketing